Brad Lombardo asked:


The world of search and website marketing has really changed over just the past few years. For many in search, it seems like it was not too long ago that webmasters could have their sites ranking highly on search engines for certain keywords if they took care of the basic tags meta and description.

Times have changed since then, of course, as there is so much competition in search that now webmasters have to apply extensive search engine optimization and search engine marketing strategies on their sites, in order to get them to rank highly for their keywords across the engines. Video submissions to such venues as You Tube and Meta Caf have recently become staples in all SEO and SEM work.

Social Media Marketing is a relatively new and powerful website marketing tool, and involves increasing a sites online exposure, across the numerous Social Community Websites and Networks that are now out there. This increased exposure also involves getting people on these sites and networks to discuss that particular site, as well as its products and/or services, so that a dynamic viral marketing effect is created.

Social Media sites include such popular venues as Amazon, Craigs List, Digg, Ebay, Facebook, Flickr, Friendster, Google, Live Journal, My Space, Orkut, Twitter and Yahoo. Adept webmasters or SEO people can access these social media communities, and collect relevant data on user behavior and interests, so that they can find out what customers really want.

Social Media Marketing involves several tactics and strategies, including the following:

Submission of the website to all major Social Media Networks and Websites In-house production of promotional video for the site, and submission of the video to www.youtube.com. The videos listing on You Tube is also optimized, and placed on top of the sites ranking lists, thereby ensuring maximum exposure Optimization of the video across major search engines, with frequent engine-indexing Creation of community and friendship groups on Facebook, Friendster and Twitter, with subsequent recruitment of people from around the world who are interested in the Streaming Community Participation in various forums on Community Networking, with the client site introduced to online visitors through Streaming Community Websites Submissions of site articles, newsletters and press releases to several submissions websites Submission of the sites listing to Live Journal Employment of MSN Messenger as a full-fledged website marketing tool, to inform the cyber world about the site Strategic submission of site-related pictures to Flickr, so that visitors notice these submitted materials Creation of relevant site blogs, with these blogs indexed by Google

Webmasters and SEO Consultants working on a site can effectively complement their SEO and SEM work with these types of Social Media Marketing strategies, further empowering that site to significantly increase its online presence, attract more relevant traffic, and ramp up online conversions.

Paul Fitzgerald asked:


Web 2.0, otherwise referred to as the “New Internet” is an evolution of the web platform. Nowadays, any and everyone can conveniently create an account in Wordpress, YouTube, Friendster, and Myspace, to name only but a few, and write daily blogs, post pictures and videos for virtually anyone’s viewing. In short, the user rules! Gone were the days when the most popular sites were run by people who encode scripts all day long in order to create an awesome site that will attract Internet users. Currently, people can easily create their own personal web pages wherein they can write their own thoughts and opinions on socially relevant issues, share experiences, pictures, and videos.

Nowadays, the Internet gives millions of people voices and backbones to show the entire world what they can do, what special skills they have, and what they think of the people who run their countries. The Internet provides each individual the opportunity to build a reputation for themselves, make money, or simply communicate to a multitude of people through out the world.

For writing journals, posting events, ideas, views, and opinions one might want to sign up with sites such as Friendster, Tagged, Multiply, and Myspace. These sites are just swarming with hip and adventurous people from all over who want to meet other people as well as share their thoughts experiences with any one who care to read their blogs. On the other hand, blogs and articles in sites like Wordpress, Hubpages and Squidoo contain reviews, useful tips, information, and insights on topics one knows and are passionate about.

For people who likes to share with other people their skills in music and the arts, video sites such as YouTube allows them to showcase their talent and help interested through posting their gigs and tutorials.

And because these social networks practically let Internet users create their own web pages, write journals, post pictures and videos, the Internet become more and more user-generated. You see, the web, just like a living thing, also evolves. And the people who use it are the ones responsible for its growth as well as the changes it goes through.

And with the throng of people crowding the web, the web has also given marketers the opportunity to effectively study trends and people. They are able to focus on a particular market and succeed in making substantial profits. Through the Internet, marketers are able to communicate directly and educate their target audience more efficiently. How? Through viral marketing. Marketers are primarily setting up strategies that will optimize their presence in the web which includes setting up blogs, postings articles and videos. These elements are effective at pulling potential customers to their own site which will eventually turn into sales.

Brad Lombardo asked:


The world of search and website marketing has really changed over just the past few years. For many in search, it seems like it was not too long ago that webmasters could have their sites ranking highly on search engines for certain keywords if they took care of the basic tags meta and description.

Times have changed since then, of course, as there is so much competition in search that now webmasters have to apply extensive search engine optimization and search engine marketing strategies on their sites, in order to get them to rank highly for their keywords across the engines. Video submissions to such venues as You Tube and Meta Caf have recently become staples in all SEO and SEM work.

Social Media Marketing is a relatively new and powerful website marketing tool, and involves increasing a sites online exposure, across the numerous Social Community Websites and Networks that are now out there. This increased exposure also involves getting people on these sites and networks to discuss that particular site, as well as its products and/or services, so that a dynamic viral marketing effect is created.

Social Media sites include such popular venues as Amazon, Craigs List, Digg, Ebay, Facebook, Flickr, Friendster, Google, Live Journal, My Space, Orkut, Twitter and Yahoo. Adept webmasters or SEO people can access these social media communities, and collect relevant data on user behavior and interests, so that they can find out what customers really want.

Social Media Marketing involves several tactics and strategies, including the following:

Submission of the website to all major Social Media Networks and Websites In-house production of promotional video for the site, and submission of the video to www.youtube.com. The videos listing on You Tube is also optimized, and placed on top of the sites ranking lists, thereby ensuring maximum exposure Optimization of the video across major search engines, with frequent engine-indexing Creation of community and friendship groups on Facebook, Friendster and Twitter, with subsequent recruitment of people from around the world who are interested in the Streaming Community Participation in various forums on Community Networking, with the client site introduced to online visitors through Streaming Community Websites Submissions of site articles, newsletters and press releases to several submissions websites Submission of the sites listing to Live Journal Employment of MSN Messenger as a full-fledged website marketing tool, to inform the cyber world about the site Strategic submission of site-related pictures to Flickr, so that visitors notice these submitted materials Creation of relevant site blogs, with these blogs indexed by Google

Webmasters and SEO Consultants working on a site can effectively complement their SEO and SEM work with these types of Social Media Marketing strategies, further empowering that site to significantly increase its online presence, attract more relevant traffic, and ramp up online conversions.